Resources Library by ANA

Demystifying compliance

The authors present an analysis of the factors and influences they have encountered in market research in the area of HIV/AIDS in order to demystify the issue of compliance and to provide a framework for other researchers. A distinction is proposed...

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future

Authors: Mark R. C. Lovell, Julie Amblard

June 15, 1997

Advertising research

This chapter examines research into advertising. Although media researchers regard much of their work as ‘advertising research’, media research generally is left to the next section. Anyone engaged in advertising research presupposes that...

Catalogue: Consumer Market Research Handbook

Author: Mark R. C. Lovell

August 1, 1986

Using life style and social trends to shape the future of media

This paper analyses some of the main ways in which Burnett Life Style Research and Taylor Nelson Social Trends Research can be used to throw light on the nature of media audiences. This is done from a standpoint of providing insight into how media...

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Elizabeth H. Nelson, Mark R. C. Lovell

Company: KANTAR TNS Malaysia

August 1, 1975

Consumerism and communications

In this paper I propose to use 'consumerism' in a very wide sense, with regard to focus of attention and degree; but to avoid assumptions of secondary implications. This paper will proceed to discuss some psychographics work as a starting point for...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Mark R. C. Lovell

September 1, 1973

The motorist and his car

The importance of understanding the motorist's mentality, and how his mentality is changing, should be obvious in the areas indicated below. The degree to which a motorist willingly and enthusiastically accepts a car as an exciting and enjoyable part...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Mark R. C. Lovell

June 15, 1973

Promise nipped in the bud

BP Trading Ltd. decided in 1970 to embark upon an advertising campaign, initially in Europe, designed to create a more favourable image for BP amongst authoritative opinion-formers or media communicators, to influence purchasing decisions in BP's...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa

Authors: Robert Adams, Mark R. C. Lovell

June 15, 1973

Difficulties with recall

In this paper we are examining recall, and the value of using some popular methods that are applied with the purpose of gauging its presence or extent, in given situations. Sometimes an advertising campaign is said to be being successful - other...

Catalogue: ESOMAR/WAPOR Congress 1967

Authors: J. M. Lannon, Mark R. C. Lovell

August 1, 1967

The measurement of pupil dilation as a market research tool

This paper is intended to serve as an introduction to a technique that is relatively new to the market research world. It will explain the essential mechanism of pupil change, and describe the equipment and the experimental conditions that are...

Catalogue: ESOMAR/WAPOR Conference 1965

Authors: Günter König, Carmen Lakaschus, Mark R. C. Lovell

June 15, 1965